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EDELMAN BERLAND
Experian PMID
Summer Travel Survey Report
June 2014
2 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
WHO HOW MANY ACCURACY WHEN HOW
Adults
Nationwide
(Ages 18+)
n=1,000
Margin of Error =
± 3.1%
Data Collection
Occurred
June 2-5, 2014
Online Survey
Research Methodology
3 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
86%
76% 75%
62%
46%
35%
27%
13%
Driver’s
license
Credit cards Debit cards Medical
insurance card
State ID Passport Social security
card
Traveler’s
cheques
Traveling Items
(Shown: % Have at all times when traveling)
Most travelers take their license and credit or debit cards but leave
more sensitive documents behind
Q5: When you are traveling either domestically or internationally, which of the following do you keep on your
person at all times?
4 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
85%
74%
61%
16%
Cash (any
currency)
Credit cards
Debit cards
Traveler’s
cheques
Purchase Method While
Traveling
(Shown: % Carry for purchases)
Q6: When traveling, which of the following do you carry for purchasing goods and services?
Q7: And, do you know the limit of your liability for the credit or debit card(s) that you use while traveling in the
event that they are lost or stolen? (Asked if carry credit / debit cards, n=917)
Nine in ten travelers carry credit or debit cards while traveling; less
than half know the limit of their liability
48%52%
Awareness of Credit /
Debit Card Liability
Limit
(Shown: % Selected)
Yes
No / Unsure
92%
carry credit or
debit cards
while traveling
Seniors
55%
Men 52%
Gen Y 51%
5 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
Q8: Which of the following actions, if any, have you taken to secure your identity when traveling?
51%
40%
39%
37%
33%
32%
35%
35%
33%
27%
22%
21%
14%
66%
66%
27%
Review your credit card statements online
Review your bank accounts
Store credit cards you won’t use on your trip
Stop mail delivery at home
Notify debit / credit card providers you'll be…
Store copies of sensitive information at home
Lock sensitive information in your hotel safe
Avoid posting on social media sites until returning
Notify your bank that you will be traveling
Password protect your smartphone
Schedule online bill payments during your trip
Use a travel wallet for extra security
Check your credit report for any changes
Avoid public WiFi
Enable a lost smartphone app
Disable geotagging on pictures
Identity Protection When Traveling
(Shown: % Have taken action)
Before traveling
While traveling
After traveling
18-34 65+
64% 68% 57% 77%
64% 68% 57% 78%
33% 68% 34% 59%
28% 51% 22% 50%
34% 44% 32% 53%
26% 46% 27% 47%
25% 45% 28% 37%
28% 42% 24% 38%
31% 35% 32% 40%
29% 36% 34% 29%
26% 38% 28% 34%
23% 32% 22% 35%
23% 29% 25% 29%
18% 26% 14% 33%
21% 20% 22% 15%
15% 14% 10% 14%
Most review bank and credit card statements after traveling but
take fewer precautions to protect their identity before and during
their trips
6 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
7%
6%
6%
6%
3%
Credit card
Smartphone
Debit card
License
Passport
Items Lost or Stolen While Traveling
(Shown: % Have lost or had stolen while
traveling)
Q9: Which of the following, if any, have you ever had lost or stolen while traveling?
Q10: And which of the following best describes the action you took when you realized you had item(s) lost or stolen?
(Asked if lost items while traveling, n=181)
18%
have had sensitive
information lost or
stolen while traveling
Nearly one in five consumers has had an item with sensitive
information lost or stolen when traveling
66%
26%
8%
Reporting Lost
Items
(Shown: % Selected)
Immediately
After travel
Never
Gen Y
29%
Men 24%
7 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
Q11: Have you ever experienced identity theft or fraud while traveling?
Nearly one in ten has experienced identity theft while traveling;
five percent have been personally victimized
9%
21%
49%
21%
Identity Theft Experience While
Traveling
(Shown: % Selected)
Yes
No, but know someone else who has
No, and do not know anyone who has
Unsure
Gen Y 14%
Men 12%
5%
have personally been
victimized while traveling
5%
have traveled with
someone else who was
victimized
8 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
Q12: You mentioned that you or someone you were traveling with has been a victim of identity theft. To what extent did
identity theft impacted your travel experience? (Asked if experienced identify theft while traveling, n=92)
Q14: And how long did it take to resolve the issues caused by identity theft? (Asked if personally experienced identify theft
while traveling, n=51)
Identity theft has a significant impact on travelers’ experiences;
three in ten victims say it took over a week to resolve the issues
caused by fraud
18%
35%
36%
11%
Identity Theft Impact on Travel
Experience
(Shown: % Selected)
A great deal Somewhat Not too much Not at all
24%
22%
25%
20%
8%
2%
Less than a day
A day
A week
Several weeks
Several months
More than a year
Time to Resolve Issues Caused by Identity
Theft
(Shown: % Selected)
53%
TOTAL
IMPACTED
9 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement
19%
15% 14% 14%
8%
5%
2%
18%
4%
24%
12%
8%
6%
8%
Identity Theft Locations
(Shown: % Feel most vulnerable to fraud, % Had identity
stolen)
Anticipated Actual
Q15: Where do you feel most vulnerable to identity theft while traveling?
Q13: You mentioned that you personally have been a victim of identity theft while traveling. To the best of your knowledge,
where was your identity stolen? (Asked if personally experienced identity theft or fraud while traveling, n=51)
10%
of those victimized while
traveling do not know
where their identity was
stolen
20%
of consumers do not feel
vulnerable to identity theft
while traveling
Consumers have misconceptions about how identity theft occurs;
one in five travelers say they do not feel vulnerable to fraud
10

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Experian ProtectMyID Summer Travel Survey Report

  • 1. 1 EDELMAN BERLAND Experian PMID Summer Travel Survey Report June 2014
  • 2. 2 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement WHO HOW MANY ACCURACY WHEN HOW Adults Nationwide (Ages 18+) n=1,000 Margin of Error = ± 3.1% Data Collection Occurred June 2-5, 2014 Online Survey Research Methodology
  • 3. 3 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 86% 76% 75% 62% 46% 35% 27% 13% Driver’s license Credit cards Debit cards Medical insurance card State ID Passport Social security card Traveler’s cheques Traveling Items (Shown: % Have at all times when traveling) Most travelers take their license and credit or debit cards but leave more sensitive documents behind Q5: When you are traveling either domestically or internationally, which of the following do you keep on your person at all times?
  • 4. 4 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 85% 74% 61% 16% Cash (any currency) Credit cards Debit cards Traveler’s cheques Purchase Method While Traveling (Shown: % Carry for purchases) Q6: When traveling, which of the following do you carry for purchasing goods and services? Q7: And, do you know the limit of your liability for the credit or debit card(s) that you use while traveling in the event that they are lost or stolen? (Asked if carry credit / debit cards, n=917) Nine in ten travelers carry credit or debit cards while traveling; less than half know the limit of their liability 48%52% Awareness of Credit / Debit Card Liability Limit (Shown: % Selected) Yes No / Unsure 92% carry credit or debit cards while traveling Seniors 55% Men 52% Gen Y 51%
  • 5. 5 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement Q8: Which of the following actions, if any, have you taken to secure your identity when traveling? 51% 40% 39% 37% 33% 32% 35% 35% 33% 27% 22% 21% 14% 66% 66% 27% Review your credit card statements online Review your bank accounts Store credit cards you won’t use on your trip Stop mail delivery at home Notify debit / credit card providers you'll be… Store copies of sensitive information at home Lock sensitive information in your hotel safe Avoid posting on social media sites until returning Notify your bank that you will be traveling Password protect your smartphone Schedule online bill payments during your trip Use a travel wallet for extra security Check your credit report for any changes Avoid public WiFi Enable a lost smartphone app Disable geotagging on pictures Identity Protection When Traveling (Shown: % Have taken action) Before traveling While traveling After traveling 18-34 65+ 64% 68% 57% 77% 64% 68% 57% 78% 33% 68% 34% 59% 28% 51% 22% 50% 34% 44% 32% 53% 26% 46% 27% 47% 25% 45% 28% 37% 28% 42% 24% 38% 31% 35% 32% 40% 29% 36% 34% 29% 26% 38% 28% 34% 23% 32% 22% 35% 23% 29% 25% 29% 18% 26% 14% 33% 21% 20% 22% 15% 15% 14% 10% 14% Most review bank and credit card statements after traveling but take fewer precautions to protect their identity before and during their trips
  • 6. 6 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 7% 6% 6% 6% 3% Credit card Smartphone Debit card License Passport Items Lost or Stolen While Traveling (Shown: % Have lost or had stolen while traveling) Q9: Which of the following, if any, have you ever had lost or stolen while traveling? Q10: And which of the following best describes the action you took when you realized you had item(s) lost or stolen? (Asked if lost items while traveling, n=181) 18% have had sensitive information lost or stolen while traveling Nearly one in five consumers has had an item with sensitive information lost or stolen when traveling 66% 26% 8% Reporting Lost Items (Shown: % Selected) Immediately After travel Never Gen Y 29% Men 24%
  • 7. 7 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement Q11: Have you ever experienced identity theft or fraud while traveling? Nearly one in ten has experienced identity theft while traveling; five percent have been personally victimized 9% 21% 49% 21% Identity Theft Experience While Traveling (Shown: % Selected) Yes No, but know someone else who has No, and do not know anyone who has Unsure Gen Y 14% Men 12% 5% have personally been victimized while traveling 5% have traveled with someone else who was victimized
  • 8. 8 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement Q12: You mentioned that you or someone you were traveling with has been a victim of identity theft. To what extent did identity theft impacted your travel experience? (Asked if experienced identify theft while traveling, n=92) Q14: And how long did it take to resolve the issues caused by identity theft? (Asked if personally experienced identify theft while traveling, n=51) Identity theft has a significant impact on travelers’ experiences; three in ten victims say it took over a week to resolve the issues caused by fraud 18% 35% 36% 11% Identity Theft Impact on Travel Experience (Shown: % Selected) A great deal Somewhat Not too much Not at all 24% 22% 25% 20% 8% 2% Less than a day A day A week Several weeks Several months More than a year Time to Resolve Issues Caused by Identity Theft (Shown: % Selected) 53% TOTAL IMPACTED
  • 9. 9 © Copyright 2014 Daniel J Edelman Inc. Intelligent Engagement 19% 15% 14% 14% 8% 5% 2% 18% 4% 24% 12% 8% 6% 8% Identity Theft Locations (Shown: % Feel most vulnerable to fraud, % Had identity stolen) Anticipated Actual Q15: Where do you feel most vulnerable to identity theft while traveling? Q13: You mentioned that you personally have been a victim of identity theft while traveling. To the best of your knowledge, where was your identity stolen? (Asked if personally experienced identity theft or fraud while traveling, n=51) 10% of those victimized while traveling do not know where their identity was stolen 20% of consumers do not feel vulnerable to identity theft while traveling Consumers have misconceptions about how identity theft occurs; one in five travelers say they do not feel vulnerable to fraud
  • 10. 10